CASE STUDY- Retail Audits Increase Sales
BACKGROUND:
Many independent studies have confirmed that as much as 80%
of all consumer purchase decisions are made after the consumer has entered
the retail store. As a result, most CPG companies are making significant investments
to secure retail distribution and multiple display locations. However, store
level compliance is inconsistent, resulting in lost sales and poor merchandising
ROI.
SITUATION:
A manufacturer of pre-paid services has an agreement with
a large drug store chain for four display locations in each store. But sales
results in similar stores vary greatly. Total sales are not meeting expectations.
Spot checks by the CPG Company’s personnel confirm that stores do not
meet the merchandising profile; displayers are not set to POG, and out of
stocks are high. However, in order to correct these issues the CPG must know
exactly which of four displayers is not in distribution by in-store location
across as many as 4,000 stores.
ARCHWAY SOLUTION:
Archway’s unique e-Reporting capability provides store specific detail
down to UPC code items, location by location, in each store. Reports are delivered
from the field to the client via web-based application, in real time 24/7/365.
(To see sample report, click here)
In five working days Archway completed audits in all stores reporting display
types, locations in each store, inventory levels by SKU by location.
The CPG Company ordered the required displayers and inventory to bring stores
up to standard. Archway Field Team called on all stores and assured that all
displayers were properly placed and set to POG.
Archway now conducts periodic store audits and correction, assuring on-going
sales success.
TO LEARN MORE ABOUT eREPORTING CLICK HERE
TO CONTACT AN ARCHWAY REPRESENTATIVE ABOUT eREPORTING CLICK HERE
