Minneapolis – April 29, 2005 – Archway Merchandising Services (Archway) and Campaigners announced today the formation of a marketing alliance to provide a broader range of in-store merchandising, sales support and training solutions to retailers, manufacturers and marketing organizations. Together the alliance is a $160 million dollar organization that is able to support the simplest to the most complex in-store requirements presented by its clients.

“This co-marketing alliance between our organizations allows Archway and Campaigners to provide clients a broader range of turn-key solutions without the hassle of multiple vendors,” commented Ed Fruchtenbaum, President Archway Merchandising Services. “I’m very excited about this opportunity – Campaigners is a first-class organization with capabilities that complement our core line of solutions perfectly.”

Melissa Orr, Campaigners Founder, President and CEO also commented on the partnership stating, “We will each operate as we normally do with our sales and marketing teams having the ability to offer a service menu with more options. We will now be able to provide brands and retailers with a one stop shop, best-in-class solution for nearly all their in-store support requirements from sales training of retail personnel to plan o gram integrity. This is a true win-win situation.”

Archway Merchandising Services is an industry leader in executing in-store marketing strategies in real-time with the greatest reach in the industry with a presence in more than 30,000 retail locations nationwide. The company is also a pioneer of eMerchandising technologies with 100% of their merchandisers required to electronically manage projects from start to finish. In addition, Archway Merchandising Services is a sister-company to Archway Marketing Services, a premier marketing services provider of B2B distribution services, B2C promotion fulfillment services and complete customer care solutions. To learn more about Archway companies, visit www.archwaymerchandising.com and www.archway.com.

Campaigners was launched in 1997 with a vision of creating a company motivated by a culture to perform that could successfully drive results for customers. Under Orr’s leadership, Campaigners has launched hundreds of field event and “street team” projects for a diverse set of accomplished clients. Orr is an industry pioneer, leader, and visionary in the development of outsourced sales teams. She is also active in the Young Entrepreneurs Organiztion (YEO), the Young Presidents Organization (YPO) peer participant forum and internship programs, in the MIT Enterprise Forum, and described by Inc Magazine as one of “the best and the brightest growth-minded young entrepreneurs.” Additionally, Orr received the Ernst & Young Entrepreneur of the Year Award for 2004. Learn more about Campaigners at www.campaigners.com.

More about Archway Marketing & Merchandising Services For over 50 years, Archway Marketing and Merchandising Services (Archway) has been providing many of the world’s leading companies with its comprehensive suite of marketing execution services, which includes fulfillment and distribution services (B2B and B2C), customer care and retail merchandising solutions. Archway is headquartered in Rogers, MN and operates over two million square feet of operations spanning North America (Minnesota, Illinois Michigan, California, Pennsylvania, Ontario, Manitoba, New Brunswick and Mexico). The company employs over 1,800 full-time staff plus another 6,000+ in-store merchandisers. Archway is privately owned.

More about Campaigners Campaigners, Inc. is a sales and marketing agency that specializes in retail sales programs, product demonstrations, events and promotions, and sales force training. The company is built from the ground up to deliver reliable, quantifiable results, and has developed hundreds of campaigns for Fortune 500 companies including Fujifilm, Microsoft, Samsung and AOL. Headquartered in Redondo Beach CA, Campaigners has satellite offices in the San Francisco Bay area and New Jersey, and has a field staff of more than 3,000.